Beyond the Algorithm: The People-Centric Way to Winning Jobs

Objective

The goal of this presentation is to help job seekers shift from a passive, application-based approach to a people-first proactive job search strategy. Through data, branding, and actionable networking tools, the audience walks away with a comprehensive strategy that goes beyond submitting resumes and taps into what actually gets people hired. This presentation has been delivered to a broad range of audiences, from C-level leaders and career changers to new grads and professionals re-entering the workforce.

Components & Focus Points

Start with the Data

I open the session with a breakdown of job search outcomes by channel: online applications, referrals, warm introductions, and recruiter outreach. This interactive segment sets the tone by contrasting perception vs. reality in job-seeking behaviors. It reinforces the importance of strategy and relationship-building over simply “hitting apply.”

Building Your Tool Kit for Success

Before hitting the market, job seekers need to be equipped with more than a resume. I guide the audience through the full tool kit of job search essentials that elevate confidence and increase effectiveness. This tool kit has been curated to help participants show up prepared, polished, and positioned for success from day one of their search.

Building Your Brand

This section walks through the foundational steps of building a personal brand that aligns with your career goals, resonates with your target audience, and is authentic to you. We discuss the key components of a consistent and authentic brand and how to position yourself across platforms and conversations.

Actioning Your Brand

With the foundation in place, we move into activation—how to take your brand and translate it into action. From content to conversations, this portion covers how to show up with intentionality across your job search. We walk through practical steps to bring your brand to life and get it working for you.

Networking Tips & Tricks

The final stage focuses on building and leveraging a network that supports your job search. I share a series of actionable steps to move from no network to being top-of-mind with key industry influencers. This includes how to show up at events, follow up meaningfully, and network in a way that feels natural and authentic.

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Feedback and Testimonials

"Your talk was so fascinating, I couldn't take notes fast enough! Great content and delivery—the metrics were especially eye-opening. My oldest is 26 and was recently looking for a job. I had told him he’d need to apply to 150 jobs, but he thought 10–15 would be enough. After your talk, he learned how to leverage my LinkedIn network, and ultimately landed both a job offer and a PhD offer. He chose the PhD. Thanks again for the info and great talk!"

— Charles Valentine, CIO

"Easily my favorite talk at InnoTech! You did an excellent job covering all the key topics and shared some fascinating insights. Definitely learned a lot—well done, Kat!"

— Sarah Lawrence

"I attended your presentation at InnoTech—very informative, and your style is engaging."

— Karen Witter

"Great presentation at InnoTech! Bethany and Kat shared valuable insights, were informative and engaging. Looking forward to continuing the conversation and staying connected!"

— Oscar Bauer, Director of PM

"Great presentation. You were fantastic!"

— Cory Wilburn, CIO