Resume
Experience
Growth Strategy, Sales Enablement & Training
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Design and execute go-to-market plans, including market segmentation, target customer identification, and sales strategy optimization.
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Establish and redefine company brand with existing and potential clients through major merger of Akka and launch of multiple new service lines.
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Analyze sales performance data to identify gaps in skills, knowledge, or processes, and implement strategies to address identified performance gaps to improve effectiveness.
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Work closely with VP of Strategy, SLT, and L&D teams to ensure alignment of sales training programs with overall business strategies and goals.
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Design and execute nationwide internal sales training on strategies surrounding developing a network, personal branding, and value first selling.
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Designed strategy and coached Market Directors on creating "Market Tool Kits" for new hires to show faster ROI and immediate impact on the market.
Partnership Development and Management
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Identify, evaluate, and establish strategic partnerships with key industry players, including businesses, groups, and industry influencers.
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Identify and pursue new business opportunities through existing and potential partnerships and develop strategies to leverage partnerships for lead generation and sales growth.
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Participate in industry events, conferences, and networking activities to promote the company, identify potential partners, and deepen existing partner relationships.
Project Management
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Define project scope, objectives, and deliverables in collaboration with stakeholders and assemble cross functional teams for execution.
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Monitor project progress, track KPIs, manage project schedules, and identify and resolve issues, risks, and roadblocks that may impact project success.
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Facilitate stakeholder meetings and presentations to discuss project progress and outcomes and manage stakeholder expectations and ensure alignment with project goals and objectives.
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Maintain comprehensive project documentation, including project plans, reports, and records. Report updates and final lessons learned to stakeholders
Process Improvement & Change Management
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Regularly review existing processes to identify inefficiencies, bottlenecks, and areas for improvement and partner with business leadership to create strategies and action plans to improve processes, enhance efficiency, and reduce costs.
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Foster a culture of continuous improvement within the organization, encouraging employees to identify and suggest process enhancements though facilitating workshops and actioning their feedback.
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Creating and maintaining detailed documentation of new and improved processes, including process maps, workflows, and standard operating procedures (SOPs), and encourage continuous learning and professional development to support changes.
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Work cross functionally to develop and implement change management strategies to support organizational change initiatives and engagement plans.
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Identify and establish mechanisms for reinforcing and embedding changes within the organization to ensure long term adherence to new processes.
End-to-End Program Management
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Led comprehensive project planning and scheduling, including establishing milestones and deadlines to ensure timely delivery and alignment with strategic goals.
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Coordinated resource allocation and management across multiple projects, optimizing resource utilization and mitigating potential bottlenecks.
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Proactively identified and mitigated risks, developing contingency plans to maintain project continuity and minimize impact on timelines and budgets.
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Facilitated stakeholder communication and collaboration, serving as the central point of contact to drive alignment and transparency across cross-functional teams.
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Track key performance indicators (KPIs) and program metrics, generate detailed progress reports, and implement process improvements to enhance execution efficiency.
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Managed change control processes ensuring effective implementation and communication of scope, timeline, and resource adjustments to maintain project integrity.
History
Strategic Development &
Community Engagement
January 1, 2022 - Present
Akkodis (formerly Modis)
Austin, TX
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Developed and executed go-to-market strategies, delivering impactful results by aligning solutions with client needs and current market trends.
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Consulted with clients to define needs and managed large-scale projects and programs, ensuring successful delivery and alignment with strategic goals.
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Managed end-to-end business development activities, consistently exceeding weekly KPIs through targeted lead generation, account management, and resource optimization increasing renewal and extension rates by 233% longer on average and maintaining zero attrition at all new accounts.
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Developed, pitched, and executed a nationwide markets engagement program, driving brand awareness, fostering community engagement, and establishing strong in-person networks with key stakeholders with a 9.7 NPS score.
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Acted as an industry subject matter expert (SME), leading community engagement initiatives, participating in board memberships, speaking engagements, and serving as the voice from the field to influence strategic direction.
Marketing Director
September 2023 - Present
ISSA - Capital of Texas Board
Austin, TX
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Spearhead the planning, development, and execution of internal and external marketing strategies, communications, and PR activities for the chapter.
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Lead the creation and management of a dynamic web and email content strategy, fostering engagement and interaction with security professionals, content providers, and vendors.
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Drive lead generation initiatives by successfully converting web and social viewers into active participants, members, influential speakers, and valuable sponsors.
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Creation of content for promotional materials including brochures, handouts, trade show materials, and social content, while ensuring a cohesive and compelling representation of the chapter's mission and offerings.
Regional Business Development Manager
January 2017 - December 2021
Datawatch Systems
Austin, TX
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Managed and led business development for multiple markets including central and northern Texas, Colorado, and in-between regions.
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Led strategic planning, sales forecasting, and target identification engagement plans as well as ongoing account management, training, and expanding existing business with new developments and services.
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Project management for all new client onboarding and conversions in my region which included working heavily with cross-functional teams internally and externally, organization of training material, and handling conflict resolution and challenges between the client and all involved partners.
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Partnered with clients and industry organizations to build market opportunities and develop a deep network of partnerships and co-selling opportunities with non-competing vendors.
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Contributed to executive marketing initiatives, including website overhauls, brand awareness campaigns, and sales campaigns utilizing upward influence as the only non-C-level member of the marketing advisory board.
Social Media Director
May 2016 - June 2017
Go Love Now
Austin, TX
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Monitored and strengthened the online presence of the company's brand through engaging with users, developing content, and creating a strong brand voice.
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Drove brand awareness through marketing campaigns, social media management, and digital outreach campaigns.
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Analyzed social media metrics to identify trends, track campaign effectiveness, and provide strategic changes to optimize content and outreach.
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Implemented community management strategies, fostering a positive online community and converting engagement into leads.
Education
Marketing Management
Bachelors - 2019
Western Governors University
Business Administration
Associates - 2018
Austin Community College
aPHR
Certified
Active Oct 2021 -Dec 2027
HRCI
Professional Skillset
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Relationship Management
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Business Development
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Technical Program Management
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Process Analysis and Improvement
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Cross-Team Collaboration
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Event Planning and Execution
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Data Analysis & Reporting
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Excellent Communication Skills
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Stakeholder Management
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Market Growth Strategy
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Brand Engagement and Awareness
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Project Management
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Adaptable and Resilient
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Strong Negotiations & Influence