Objective

This presentation has been tailored for a variety of groups and audiences, but the core message remains the same. The goal for this talk is to be able to communicate the value and impact of your personal brand on your success and relationships. We walk through the stages listed below and the audience will gain an understanding of how to define their personal brand, the types of activities that will impact it, and how to create and execute a successful strategy. 

 

 

Components & Focus Points

 

Defining a Personal Brand

I start by defining a personal brand and walking through examples of social posts for the audience to determine what "brand" the example portrays. We walk through the foundations and key elements of a personal brand and how to begin intentionally shaping your own. 

 

WIIFM & ROI

What is in it for me? This will change depend on the audience, but a few I've highlighted in past presentations include: 

• Increasing sales opportunities

• Increasing interview opportunities 

• Landing speaking engagements 

• Growing your network  

 

Building Social Profiles

In this step I go through the essential elements of a good profile. Generally, this focuses on LinkedIn, but also encompasses other profiles such as social channels and organization member pages. 

 

Branding Through Content 

We shift focus toward how to ensure your posting in a way that aligns to your brand. We're not talking about what to post, but how. 

• Value First Mindset 

• Consistency 

• Authenticity 

• Personalized and Human Centric 

 

Types of Content 

Finally, we cover what to post and where to find content that aligns with your brand. Like the WIIFM, this will differ based on audience, but core remains the same. The main forms of social posting include:

• Industry News

• Articles, documents, and/or resources

• Upcoming events 

• About me posts and professional wins/stories/ and project recaps

• Company updates & news

• Resharing from your network 

• Direct calls to action 

 

Tools that Help

I provide a list of social media management tools that can offer assistance with "peak time" scheduling, organizing social posts, and ideas on how to plan content ahead of time using these tools.